BNV: Language Learning Platform Incentivized by Bitcoin

Abstract

BeNative is language learning online service with more than 600 thousand users. Users can learn real native English not from language teachers but from native global leaders of top companies. ‘Education For All’ has been the mission of BeNative since its beginning in 2013. Over the past few years, we have been executing our plans to achieve our mission. As a result, BeNative attracted 9 million-dollar investments and launched 4 global headquarters in South Korea, Japan, China, Hongkong, providing BeNative service to 181 global countries with 6 prepared language subtitles (Korean, English, Traditional Chinese, Simplified Chinese, Japanese and Hindi) and Spanish subtitle is going to be released in near future. BeNative currently has 100,000 active users around the world.

Development of cryptocurrency technology made us possible to introduce BeNative Digital voucher (BNV) and reward people with the most decentralized cryptocurrency Bitcoin. BNV is designed to enable all people to easily access BeNative service. It is Digital voucher in the form of ERC-20. It is truly global and state-free. It is fungible and transferable. Core attributes of BNV enable a reduction in energy consumption for complex processes in purchase and transfer. Also, low commission remittance will generate more opportunities in education. Users can apply Premium membership and Premium English Quiz with BNV. Companies can apply employees’ foreign language courses, carry out scholarship CSR activities, and open Brand Quiz channel with BNV Tokens. 

‘Learn English, Earn Bitcoin’ came out to motivate people to study. BeNative rewards everyone who studies with BeNative mobile app. We estimate all your studying process with XP (eXperience Points) and amounts of XP will decide how much reward will be given. XP is proof of learning. It is inherent, inalienable and non-transferable. The only way to get XP is to learning through BeNative mobile app and solving English quizzes. You cannot buy or get XP from others. There is a limit on daily XP but no limit on the amount of total XP as there is no end to learning.  

The only way to get Bitcoin reward is to learn and participate in learning. There are two kinds of Bitcoin reward for learning : Bitcoin reward based on XP and Direct Bitcoin reward.

  

Solving English quizzes is a learning method that is directly rewarded with bitcoin. BeNative offers English quiz of various themes and brands. Users can learn English expressions that are used in different situations through English quizzes of various themes such as Blockchain, Business, Tech, K-pop, Sport, etc. Enterprises can open brand quiz with BNV. Companies contribute to promoting their brands and products through brand quizzes as well as providing more education through sponsorships. 

Users get bitcoin reward directly based on English quiz score. Users access premium English quiz with BNV. Premium English quiz offers more English quizzes than basic English quiz. Users have more opportunity of learning more and getting more Bitcoin reward.

Bitcoin reward for Monthly XP accumulation is activated by advertising revenue. Attracting the platform’s advertising requires a certain number of active users (We define XP holders as active users). We set the duration of the active user gathering and advertising hosting to 14 weeks and define this period as ‘Initial Facilitation Stage’.

 

There are 3 stages in BNV Economy : Original User Rewarding Stage, Initial Facilitation Stage, Main Stage.

Each stage prevents confusion about the upcoming reward system by clarifying the date for the new system and benefits that BeNative introduces.

Original user rewarding stage rewards all learners who have learned from BeNative before new BNV economy starts. Existing XP holders can apply BNV reward in this stage.

 

Initial facilitation stage is a middle stage where it facilitates people to participate in BNV economy. To facilitate initial participation, Initial participant benefit will be given. The Initial participant benefit gradually decreases every two weeks. The earlier users participate, the more benefit they can get, which gives a strong motivation to participate early. After 14 weeks of Initial facilitation stage, Initial participant benefit ends, and the distribution of Bitcoin rewards based on Monthly XP accumulation begins. 

During the Initial facilitation stage, users can win Bitcoin rewards through Monthly XP Ranking. Monthly XP Ranking starts on the 1st of November. BeNative selects Monthly XP rankers through the competition. Monthly XP rankers are ranked according to the amount of Monthly accumulated XP. Monthly XP rankers are represented on the BeNative Monthly XP Rank Board and are rewarded with Bitcoin.

Main stage is the stage where BNV economy is fully functional. Bitcoin reward for Monthly XP accumulation begins. XP ranking system continues. Premium membership price reverts to original price $7.99. Premium membership price with BNV is same (100 BNV).

BeNative is associating with global corporations, non-profit organizations and academic institutions to provide better education for more people.

BeNative Partner Network creates BeNative together as a social learning community based on facilitation and sponsorship and provides education to more people.

 
 

01. Introduction

Advances in technology have brought people of different nationalities together as one global citizen. Now everyone can easily communicate across the world with a smartphone. Despite new opportunities on the study, business and expansion of horizons in an interconnected world, the language barrier has been a big obstacle to developing its potential. This has prompted the world to become enthusiastic about learning the global language, English.

BeNative has 600,000 members and 100,000 active users around the world. We define an active user as a member who collects XP by learning. We described the invisible achievements and efforts of learning as visible figures with XP to increase the learner’s motivation. In 2016, the third year since BeNative came into the world, we executed a cash reward system to strengthen learner’s motivation even more. However, we had to finish the cash reward due to complex remittance procedures and high international fees.

The advent of blockchain technology solved this problem and enabled people to send international money worldwide securely and cost-effectively without any help of a third trusted party. We use the technologies to introduce a digital voucher BNV that is easily purchased and transferable anywhere in the world. Also, reward everyone who learns in BeNative with the most decentralized cryptocurrency Bitcoin.

 

02. BeNative

BeNative is language learning online service created by Ed-tech company Smatoos.
BeNative specializes in teaching the natural way. All contents consist of real interviews and lessons from native global leaders.

 

‘Education For All’ has been the mission of BeNative since its beginning in 2013. Over the past few years, we have been executing our plans to achieve our mission. As a result, BeNative attracted 9 million-dollar investments and launched 4 global headquarters in South Korea, Japan, China, Hongkong, providing BeNative service to 181 global countries with 6 prepared language subtitles (Korean, English, Traditional Chinese, Simplified Chinese, Japanese and Hindi) and Spanish subtitle is going to be released in near future. BeNative currently has 100,000 active users around the world.

 

BeNative has been supplying language service to leading companies in South Korea such as Samsung, LG, and Nexon. As demand increased, launched global branches in Tokyo, Hongkong and Beijing. In Japan, BeNative has been published as a university textbook by Kirihara Shoten, one of Japan’s leading publishers. In China, it has been adopted as teaching material for Chinese public officials. In Taiwan, provided contents through mobile services through a company Taiwan Mobile.

BeNative has Basic membership and Premium membership. Users can choose between two, depending on their purpose. Difference between Basic membership and Premium membership is the amount of content and XP reward. There is no difference in the difficulty or quality of the content. Basic membership is free of charge, providing a limited amount of content and XP reward. Premium membership costs $7.99 with U.S dollar or 100 BNV. Premium membership provides more learning content and XP reward.

 

03. BeNative Digital Voucher

Until now, users have been purchase BeNative premium membership with 3 currencies : Korean Won, Japanese Yen and US Dollar. Fiat currency system has the disadvantage of requiring global users to go through complex payment procedures and high international fees in the purchasing process.

 

With the development of cryptocurrency technology, we introduce our new payment method BNV.

BNV is a digital voucher built with blockchain technology. BeNative Digital Voucher (BNV) is designed to enable all people to easily access BeNative learning contents.

Anyone with a mobile phone can easily transfer BNV to each other at very low cost (or no cost at all depending on the condition).

 

Usages of BNV are :

1. It is used for the application of Premium membership.

2. It is used for the application of Premium English Quiz.

3. It is used for the application of B2B employees' foreign language courses.

4. It is used for the application of Brand Quiz.

5. It is used for scholarship CSR (Corporation Social Responsibility) activities of Enterprises.

6. It is used for exchange with new tokens of BeCrypto’s Clients and tokens of blockchain companies that participate in the Premium English Brand Quiz.

 

04. Reinforcement

In the past, a reward system has been primarily a reward for results. It undermined the philosophy of true education. Result-based reward system cause people to lose motivation in the intermediate process before achieving goals. The more time and effort a goal requires, the more people lose motivation.

Learning a foreign language requires an effort and dedication for a long time.

BeNative divided the whole process of learning into a step-by-step. Every lesson has a study guide with 4 steps: Real video, Lecture video, Expressions, and vocabulary. Each time a user completes one step, XP is received regardless of the result. Rewards on small processes give accomplishment and more motivation to a user.

Core attributes of XP are :

1. XP is Proof of Learning.

2. XP is Infinite. No limitation with amounts.

3. XP is Inherent, Inalienable, Non-transferable.

XP activities include learning lessons and completing missions.

There is a limit on daily XP amount you can get but there is no limit on total amounts of XP. Amounts of XP is infinite just like there is no end to learning.

How to earn more XP

1. Get Premium membership with BNV

2. Create a network with your friends and learn together

3. Complete missions

Subscribe to Premium Membership with BNV

Premium membership not only provides new learning contents but also doubles XP for each learning to maximize learning motivation. As you repeat learning, XP for the same lesson gradually decreases. The faster your premium subscription, the more XP you can earn. Premium membership not only provides new content to learn but also doubles XP for each learning to maximize learning motivation.

 

Missions

BeNative provides missions to allow users to learn English in a more fun and efficient way. Missions consist of solving quizzes, taking tests, watching weekly selected contents, etc. Users get XP for completing each mission. Missions are given on a frequent but irregular basis.

 

Learning together in a Network

We believe creating a network and learning together increases the motivation to study. We strengthen this motivation by providing rewards for building a network. You can build a network by adding friends to your slots. Every time you earn XP, your friends automatically receive XP. In other words, the amount of XP is closely related to how much effort every person in this network puts into learning. The larger the network, the greater the benefit to all people in the network. There is no limitation in numbers of friend slot. You can purchase an annual friend slot with 100 BNV.

BeNative Partner Network

BeNative is associating with global corporations, non-profit organizations and academic institutions to provide better education for more people.

We categorize partners into 6 categories for efficient communication and prevent ambiguity in future partner participation.

The 6 categories are CSR Partner, Investor, Business Partner, Academic Partner, Content Client, and Content Provider

CSR (Corporate Social Responsibility) partners provide educational opportunities for those with educational restrictions on various environmental factors. CSR Partners can open slots on the sponsor page through BNV’s mass purchase to open an educational venue under their own name for people who do not have the opportunity to learn to participate in education.

 

Investors help in building the foundation for early ecosystem formation and plan realization by stages with initial funding investment.

 

Business partners participate and contribute to the initial design phase of BeNative and plan realization with expertise and experience in each business area.

Academic partners contribute to demonstrating the excellence and expertise of BeNative content worldwide. Academic partners distribute BeNative contents to local educational institutions and communities after reviewing with strict standards.

 

Content client partners contribute to vitalizing the BeNative ecosystem by consuming large amounts of content.

 

Content providers are global leaders in the various field who are English native speakers.

BeNative Partner Network creates BeNative together as a social learning community based on facilitation and sponsorship and provides education to more people.

 

The BeNative Partner Network works with BeNative as a facilitated, sponsored social learning community and provides education to more people.

 

05. Bitcoin

The Most decentralized, Bitcoin

BeNative had introduced a cash reward system before the advent of Blockchain Technology. However, due to high international remittances and complicated purchase procedures, the reward system has been put on hold. The advent of technology and has given us great momentum to get our reward system back on track. Now BeNative rewards learners with the most decentralized, Bitcoin.

How to get Bitcoin Reward

1. Solve English Quiz

2. Accumulate Monthly XP

3. Become Weekly XP Ranker

English Quiz

 

Solving English quizzes is a learning method that is directly rewarded with bitcoin. BeNative offers English quiz of various themes and brands. Users can learn English expressions that are used in different situations through English quizzes of various themes such as Blockchain, Business, Tech, K-pop, Sport, etc. Enterprises can open brand quiz with BNV. Companies contribute to promoting their brands and products through brand quizzes as well as providing more education through sponsorships. 

Users get bitcoin reward directly based on English quiz score. Users access premium English quiz with BNV. Premium English quiz offers more English quizzes than basic English quiz. Users have more opportunity of learning more and getting more Bitcoin reward.

 

 

Monthly XP accumulation

 

Bitcoin reward for Monthly XP accumulation is activated by advertising revenue. Attracting the platform’s advertising requires a certain number of active users (We define XP holders as active users). We set the duration of the active user gathering and advertising hosting to 14 weeks and define this period as ‘Initial Facilitation Stage’.

Monthly XP Ranking

Monthly XP Ranking starts on 1st of November, during the Initial facilitation stage. BeNative selects Monthly XP ranker through the competition. Monthly XP rankers are ranked according to the amount of weekly accumulated XP. Monthly XP rankers are represented on the BeNative XP Rank Board and are rewarded with Bitcoin.

 

 

06. BNV Economy Stage

There are 3 stages in BNV Economy : Original User Rewarding Stage, Initial Facilitation Stage, Main Stage.

Each stage prevents confusion about the upcoming reward system by clarifying the date for the new system and benefits that BeNative introduces.

Original User Rewarding Stage

(Sept.16.2019 ~ Sept.30.2019)

Original user rewarding stage rewards all learners who have learned from BeNative before BNV economy starts. Existing XP holders can apply for BNV rewards during this stage. 

Initial Facilitation Stage

(Oct. 01.2019 ~ Dec.31.2019)

BNV economy is activated by advertising revenue. Attracting the platform’s advertising requires a certain number of active users (We define XP holders as active users). We set the duration of the active user gathering and advertising hosting to 14 weeks and define this period as ‘Initial Facilitation Stage’.


To facilitate initial participation, Initial benefit will be given. The Initial benefit gradually decreases every two weeks. The earlier users participate, the more benefit they can get, which gives a strong motivation to participate early. After 14 weeks of Initial facilitation stage, Initial participant benefit ends, and the distribution of Bitcoin rewards begins based on the advertising revenue pool.

 

Main Stage

(Jan.01.2020~)

Main stage is the stage where BNV economy is fully functional. Monthly XP Bitcoin reward begins based on advertising revenue. Premium membership price reverts back to original price $7.99. Premium membership price with BNV is same (100 BNV)

Initial Participant Benefit

The concept of Initial participant benefit is supported by 'Network effects from Metcalfe’s Law'. According to the theory, if the number of members increases by X times, the utility value of each user increases by X time, and the overall network value is proportional to X^

Traditional network effect defined Overall utility as equivalent to Application utility and did not consider Bootstrapping problem which occurs due to the difficulty of increasing early user number as Application utility is low.

Token network effect takes Financial Utility into consideration to solve the bootstrapping problem. The overall utility is defined as the sum of Financial and Application utility, Early participant user's Application utility is low but Financial utility is high. Application utility grows as the user number increases, Financial utility decreases, and overall utility is balanced.

In the early stage of many services, cases of the bootstrapping problem arise, which is the difficulty of increasing early user number as the utility value felt by an individual user is lower than the required level. By designing the Token Economy to give more values to early participants, this problem can be solved.

Bitcoin is a good example. Token Economy design of Bitcoin led to a rise in Bitcoin price $600 to $6,000 when the number of users of Bitcoin increased from 100,000 to 1 million. The early participants took 10 times as many rewards.

 

Reflecting Bitcoin Philosophy, BeNative Token Economy provides benefits to early participants.

1. Premium membership price $7.99 → $0.99

2. BNV Airdrop

  - Get BNV from Cryptocurrency exchange

  - Register and Trade BNV through Cryptocurrency exchange

  - Invite Friends

  - Accumulate XP

Early Participant Benefit

During the Initial facilitation stage, price of premium membership starts from $0.99 USD. Every two weeks, premium membership price increases by $1 and the discounted price reverts to the original price of $7.99 after Initial participant. The Premium membership price paid by BNV does not change (100 BNV)

 

07. Conclusion

BNV collapses boundaries, Bitcoin reward on XP motivates people to learn more.

BeNative creates a social learning community based on facilitation and sponsorship and expands educational opportunities around the world.

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